How it works
From kickoff to booked calls in six steps.
We build and run the whole outbound system for you. Here's exactly what happens, when, and what you get at each step.
In short
GTMCrab is a done-for-you cold email service for B2B agencies. In about 14 days we set up safe sending infrastructure, build a verified list of your ideal buyers, write the emails, and start booking qualified calls on your calendar, with a weekly report.
01
Days 1-4
ICP & offer
We study your last 20 clients to find the accounts that buy and the people who sign. Then we shape an offer a busy decision-maker will actually answer.
- ✓Win-loss review of past clients
- ✓Account and persona definition
- ✓Two to three offer angles to test
- ✓Agreed definition of a qualified call
02
Days 3-10
Data & research
Every list is built from scratch for your campaign. Contacts are verified, enriched and matched to a reason to hear from you now.
- ✓Hand-checked account lists
- ✓Triple email verification
- ✓Buying signals: hiring, funding, tech changes
- ✓Personal first lines at scale
03
Days 1-14
Inbox infrastructure
We set up separate domains and inboxes and warm them up, so your main domain is never at risk and emails land in the primary tab.
- ✓Secondary domains with SPF, DKIM, DMARC
- ✓Inbox warm-up and rotation
- ✓Daily sending limits per inbox
- ✓Ongoing deliverability monitoring
04
Days 8-14
Copy & sequences
Short, plain-text emails written like a peer, not a pitch. Each sequence tests one angle so we learn fast what works.
- ✓3-4 step sequences
- ✓A/B tests on angles and first lines
- ✓No links or images in first touch
- ✓Your sign-off on every message
05
Ongoing
Replies & booking
We answer every reply quickly, handle objections and book interested prospects straight into your calendar.
- ✓Reply handling within business hours
- ✓Objection and referral follow-ups
- ✓Calendar booking with context notes
- ✓Only qualified calls get through
06
Every week
Weekly reporting
One clear report: what was sent, who replied, what got booked and what we're changing next week.
- ✓Sends, replies, positive rate
- ✓Calls booked and held
- ✓Winning angles and next tests
- ✓Pipeline value from booked calls
Process questions
What founders ask us.
How long does it take to start?
About 14 days. Most of that is domain and inbox warm-up, which runs alongside research and copywriting.
Do you use my main domain?
Never. We send from separate domains that look like yours, so your main domain reputation stays clean.
How much of my time does it need?
A kickoff call, sign-off on the ICP and copy, and showing up to the calls. About two hours in the first two weeks.