Cold email outreach for B2B agencies

Add 10-20+ qualified calls per month to your calendar.

We build and run the cold email system that puts decision-makers from your best-fit accounts on your calendar. You show up and close.

10-20+
calls / month
14 days
to first send
1
Weekly report

Your calendar

This week

Booked

00

Mon

Tue

Wed

Thu

Fri

New call booked

Waiting for replies…

ICP research Offer design Verified data Inbox infrastructure Deliverability Sequences Reply handling Meeting booking Weekly reports ICP research Offer design Verified data Inbox infrastructure Deliverability Sequences Reply handling Meeting booking Weekly reports

The problem

Referrals got you here. They won't get you to next quarter.

Most agencies run on the founder's network. Great months, then dead ones. You can't hire, plan or forecast on a pipeline that depends on who happens to call.

  • New business stops when the founder gets busy delivering
  • Freelancers and tools that each send a report, none of which add up
  • No idea what next month's pipeline looks like

Qualified calls per month

M1M6M12

Feast or famine. Impossible to plan around.

The math of one month

Cold email is a numbers game. We make the numbers work.

A typical month for an agency on our system. Every step is tracked, so you always know where the calls come from.

Prospects matched to your ICP0
Verified, reachable decision-makers0
Replies0
Interested conversations0
Qualified calls on your calendar0

How it works

A system, built once. Run every week.

Five parts, designed as one machine. First emails go out in 14 days. You only show up for the calls.

01Week 1-2

ICP & offer

We map the accounts that buy from you and the exact titles that sign. Then we write an offer a busy founder actually replies to.

  • Win-loss review of your last 20 clients
  • Account and persona definition
  • Offer and angle testing plan
02Week 1-2

Data & research

Lists built from scratch for every campaign. Each contact verified, enriched and given a reason to hear from you now.

  • Hand-checked account lists
  • Triple email verification
  • Trigger and signal research
03Week 1-2

Inbox infrastructure

Separate domains and warmed inboxes, so your main domain stays clean and your emails land in the primary tab.

  • Secondary domains + DNS setup
  • Inbox warm-up and rotation
  • Deliverability monitoring
04Ongoing

Sequences that sound human

Short, specific emails written for each segment. No templates, no spam words, no fake 'quick question'.

  • Copy per segment
  • A/B tests on every step
  • Weekly iteration from replies
05Ongoing

Replies to booked calls

We handle every reply, qualify interest and book the call straight onto your calendar with context.

  • Reply handling within hours
  • Qualification against your criteria
  • Pre-call brief for every meeting

Weekly report

Week 6

Emails sent2,140+4%
Open rate61%+3pt
Reply rate4.3%+0.6pt
Positive replies17+5
Calls booked5+2

Calls this month

0

on track for 20+

Weekly reporting

Know next quarter before it starts.

Your weekly report covers what was sent, who replied, which calls got booked and what we're changing this week. No vanity dashboards.

✓One pipeline number
✓What we changed and why
✓Every booked call, with context
✓A direct line to your team

Why GTMCrab

One team. One system. One number to watch.

Doing it yourselfFreelancers & toolsGTMCrab
Who runs itYou, between client workA patchwork of freelancersOne GTMCrab team
SetupMonths of trial and errorEach piece done separatelyLive in 14 days
DeliverabilityYour main domain at riskUsually ignoredDedicated, monitored inboxes
ReportingGut feelFive reports, no totalOne weekly report
What you getHours lostActivityQualified calls

FAQ

Straight answers.

Who is this for?+

Founder-led B2B agencies with a proven service and happy clients, whose new business still depends on referrals and the founder's network.

How soon will I see calls?+

Setup takes about 14 days, including domains and inbox warm-up. Most agencies see first replies within the first weeks of sending, then volume ramps toward 10-20+ calls a month.

What counts as a qualified call?+

A decision-maker at an account that matches the ICP we agree on together, who has shown real interest and booked time with you. We agree the criteria before we send a single email.

Will this hurt my domain reputation?+

No. We send from separate, warmed domains and inboxes, so your main domain is never touched.

What do I need to do?+

A kickoff call, sign-off on the ICP and copy, and showing up to the calls. We handle the rest.

Do you lock me into a long contract?+

We'll go through terms on the call. The aim is simple: you stay because the calls keep coming.

Let's fill your calendar with 10-20+ qualified calls a month.

Book a call →