ICP & offer
We map the accounts that buy from you and the exact titles that sign. Then we write an offer a busy founder actually replies to.
- Win-loss review of your last 20 clients
- Account and persona definition
- Offer and angle testing plan
Cold email outreach for B2B agencies
We build and run the cold email system that puts decision-makers from your best-fit accounts on your calendar. You show up and close.
Your calendar
This week
Booked
00
Mon
Tue
Wed
Thu
Fri
New call booked
Waiting for replies…
The problem
Most agencies run on the founder's network. Great months, then dead ones. You can't hire, plan or forecast on a pipeline that depends on who happens to call.
Qualified calls per month
Feast or famine. Impossible to plan around.
The math of one month
A typical month for an agency on our system. Every step is tracked, so you always know where the calls come from.
How it works
Five parts, designed as one machine. First emails go out in 14 days. You only show up for the calls.
We map the accounts that buy from you and the exact titles that sign. Then we write an offer a busy founder actually replies to.
Lists built from scratch for every campaign. Each contact verified, enriched and given a reason to hear from you now.
Separate domains and warmed inboxes, so your main domain stays clean and your emails land in the primary tab.
Short, specific emails written for each segment. No templates, no spam words, no fake 'quick question'.
We handle every reply, qualify interest and book the call straight onto your calendar with context.
Weekly report
Week 6
| Emails sent | 2,140 | +4% |
| Open rate | 61% | +3pt |
| Reply rate | 4.3% | +0.6pt |
| Positive replies | 17 | +5 |
| Calls booked | 5 | +2 |
Calls this month
0
on track for 20+
Weekly reporting
Your weekly report covers what was sent, who replied, which calls got booked and what we're changing this week. No vanity dashboards.
Why GTMCrab
| Doing it yourself | Freelancers & tools | GTMCrab | |
|---|---|---|---|
| Who runs it | You, between client work | A patchwork of freelancers | One GTMCrab team |
| Setup | Months of trial and error | Each piece done separately | Live in 14 days |
| Deliverability | Your main domain at risk | Usually ignored | Dedicated, monitored inboxes |
| Reporting | Gut feel | Five reports, no total | One weekly report |
| What you get | Hours lost | Activity | Qualified calls |
FAQ
Founder-led B2B agencies with a proven service and happy clients, whose new business still depends on referrals and the founder's network.
Setup takes about 14 days, including domains and inbox warm-up. Most agencies see first replies within the first weeks of sending, then volume ramps toward 10-20+ calls a month.
A decision-maker at an account that matches the ICP we agree on together, who has shown real interest and booked time with you. We agree the criteria before we send a single email.
No. We send from separate, warmed domains and inboxes, so your main domain is never touched.
A kickoff call, sign-off on the ICP and copy, and showing up to the calls. We handle the rest.
We'll go through terms on the call. The aim is simple: you stay because the calls keep coming.